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Crypto Marketing Pricing, Published. Finally.
Cohort Marketing is the only crypto marketing agency that publishes its pricing. KOL campaigns start at $10,000, clipping campaigns run from $0.02 CPM, and PR packages are tiered by outlet traffic. No mystery quotes, no 'book a call to find out' games.
Every number below comes from 500+ real campaigns. Use it to budget, even if you never hire us. Bookmark this page and check back as rates move through the year, since every figure here gets refreshed as new campaigns close.
Trusted By Industry Leaders
KOL Campaign Packages
Pilot: from $10,000. 8 to 15 vetted KOLs, one narrative push, wallet-activation tracking. Proves channel fit in 2 to 3 weeks.
Growth: from $25,000. 25 to 50 KOLs across X, YouTube and Telegram, tiered nano-to-macro mix, weekly optimization against cost-per-activation. Our most-booked package.
Scale: $50,000+. Full narrative ownership: exclusive KOLs from our 300+ exclusive roster, KOL round coordination, clipping amplification layer, and on-chain attribution reporting.
All packages include fraud-checked KOL vetting and flat, disclosed rates: we don't arbitrage creator prices. You see the same rate the creator quotes us, line by line, with no hidden markup buried inside a bundled total or a vague "agency fee."
Clipping & Short-Form Video Pricing
Clipping campaigns are priced on CPM, not retainers. Typical range: $0.02 to $0.10 per view depending on platform mix (TikTok, Reels, Shorts) and volume. Our Rainbet campaign delivered 5.85M organic impressions from 1,264 creator videos in three months; Polymarket clipping hit 185M impressions in the same window.
Estimate your own campaign with the free Clipping CPM Calculator, then compare it against your paid-social CPMs. Most teams are surprised how far a clipping budget stretches once CPMs are this low, especially against paid social. A few thousand dollars can fund hundreds of creator videos rather than a small handful of banner ad impressions.
PR & Press Release Tiers
Starter: distribution to established crypto outlets, for announcements that need indexed coverage fast, including same-day options for time-sensitive news.
Premium: top-tier crypto media placements plus newsletter and podcast amplification.
Elite: earned coverage campaigns targeting Cointelegraph-level outlets, paired with founder-led narrative work.
Exact quotes depend on outlet availability and story strength. Request the current rate card and we'll send it within 24 hours, with outlet-by-outlet pricing attached, so you know exactly which tier your budget buys before committing to a story.
What Moves Your Price Up or Down
Up: exclusive KOLs, English + CIS + Asian language coverage in one push, launch-week timing (TGE windows are premium), compliance-heavy verticals (casino, exchange), and rush turnaround under two weeks.
Down: longer commitments, flexible scheduling, supplying your own creative, bundling KOL + clipping + PR (bundles save 15 to 20% versus booking channels separately).
Budget first with the free KOL ROI Calculator: it uses the same 2026 rate data we use internally, so the estimate matches what you'll actually be quoted, not a rough guess pulled from an old rate card.
How to Compare Agency Quotes
Two proposals with the same total can buy very different campaigns. Before you sign anything, line up each quote against the same questions:
- Creator fees vs management fee. Is each KOL listed with a name and a rate, or is everything inside one bundled number?
- Deliverables. How many posts, threads, videos or streams, on which platforms, and in which week?
- No-shows and late posts. What happens if a creator posts late, deletes early or misses the slot? A fair quote names a replacement or refund rule.
- Tracking. Are tracked links, wallet attribution or deposit tracking included, or billed separately?
- Payment terms. How much is due upfront, in which currency, and whether part of the fee is requested in your token.
Be careful with three things in particular. Fees paid partly in your token create sell pressure and blur incentives. "Guaranteed impressions" at a price far below market often means bought engagement. A low total with no named creators usually means the list gets filled later with whoever is cheapest. For wider budget benchmarks by channel and stage, see how much crypto marketing costs.
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What Sets Us Apart
How we run the work once a brief is in
Blockchain Marketing Expertise
We work in DeFi, tokens and iGaming every week. The job is visibility that turns into use, not a louder feed.
24/7 Community Management
Telegram, Discord and X with moderation, scam response, and a tone people recognise.
Crypto Native PR & Media
Press when there is a story worth an embargo, and creators who already cover that beat.
Data-Driven Growth Hacking
On-chain, referral and creative numbers on one weekly sheet. If we cannot explain a figure, it does not go in.
Comprehensive Web3 Services
Launches, always-on social, creators and PR under one UK company — not three white-label vendors.
Proven Blockchain Success
Since 2022 we have worked with DeFi, exchanges, wallets and iGaming teams that need a named owner on the brief.
Client Success Stories
Campaigns and retainers for protocols, tokens, wallets and iGaming
Swissmoney: Verified Users Acquisition
Onboarded 32K German-speaking users and cut CPA 4x for a Swiss crypto-banking platform
Saakuru Labs: Testnet User Acquisition
Attracted 12K testnet users for a Layer 2 blockchain protocol in just 6 weeks through integrated marketing campaigns
Gate.io: Trading Volume
Surpassed the $100M monthly trading volume target, averaging $153M through strategic social media and influencer marketing campaigns
Send a short brief. We will reply with whether a campaign, a launch window or a retainer is the right next step.
Send a message — we reply by email only.
What you need from Cohort
Project or/and whitepaper overview
Your core marketing goals
How Cohort works
Any questions about Web3 marketing
We look forward to discussing how Cohort Marketing can accelerate your Web3 project’s success and help you achieve your goals.
See you soon!
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Frequently Asked Questions
How much does crypto marketing cost in 2026?
Serious campaigns run $10k to $50k+/month. KOL pilots start around $10k, growth programs $25k to $50k, and full-stack launch campaigns (KOLs + clipping + PR) $50k to $150k for a TGE window. Anything under $5k typically buys low-quality shill lists.
How much do crypto KOLs charge?
Nano KOLs: $100 to $500 per post. Mid-tier: $500 to $2,500. Macro: $2,500 to $10,000+. Exclusive top-tier voices charge $10k to $50k per campaign. Our rate report tracks real 2026 prices across 5,000+ KOLs.
Why do you publish pricing when no other crypto agency does?
Because opaque pricing is how founders get burned. Published ranges prequalify serious projects, speed up deals, and force us to justify every line item. It's also how we'd want to buy.
Do you require long-term contracts?
No. Pilots are project-based. Retainers are month-to-month after the first campaign. Bundled quarterly commitments earn 15 to 20% discounts.
What's the minimum budget you take on?
$10,000 for a focused KOL or clipping pilot. Below that, use our free calculators and playbooks. They'll get you further than a underfunded campaign.