InfoFi Marketing Agency for the Mindshare Era

Quick answer: Cohort Marketing is an InfoFi marketing agency that runs Kaito-era mindshare programs where creator incentives, yapper leaderboards and KOL amplification combine to make your project the thing crypto talks about. Attention is now measurable and marketable; we treat it as a channel with its own budget, its own creators, and its own reporting, backed by a 5,000+ KOL network for the anchor voices every mindshare push needs.

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Trusted By Industry Leaders

Attention is now a leaderboard

InfoFi platforms like Kaito turned crypto attention into a scored, ranked, incentivized market. Mindshare percentages decide which projects creators cover next, which narratives compound, and increasingly where capital looks. Projects that treat this as a passive metric lose to projects that campaign for it. The leaderboard rewards consistency over spikes: a project that shows up every week with fresh angles climbs steadily, while one that dumps budget into a single push and goes quiet slides right back down. We plan for the marathon, not a single viral week.

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What we do

  • Mindshare campaign design: leaderboard strategies sequenced around your actual catalysts, not a generic weekly posting calendar.
  • Yapper & creator incentives: reward structures that recruit organic voices at scale without paying for spam that gets your project muted.
  • KOL amplification waves: anchor accounts from our network that seed narratives, which the broader yapper base then extends and remixes.
  • Narrative content engine: angles, threads, and visual assets that make covering you the easy, obvious choice for a creator scanning for their next post.
  • Mindshare analytics: share-of-voice tracking against your named competitive set, updated on the same cadence the leaderboard itself updates.

Earned mindshare, not bought noise

Leaderboards punish low-quality spam and reward sustained, credible coverage. Our campaigns recruit real voices with real incentives and give them real material, so the mindshare that results survives after the campaign ends. A leaderboard built on bought engagement collapses the moment the incentive stops; one built on creators who actually understand your narrative keeps generating coverage weeks later, because they've internalized the story instead of just repeating a script. That durability is the whole point of running InfoFi as a real campaign instead of a one-off incentive drop. Full playbook in our Kaito InfoFi guide.

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Who it's for

Token projects and protocols competing for CT mindshare, especially pre-TGE and around major catalysts like a mainnet launch, major partnership, or exchange listing. Pair with crypto X growth for your own account and crypto social media for the content engine, so the mindshare campaign has somewhere to point traffic that isn't a dead account with three followers. Pre-TGE teams get the most value here, since mindshare built before launch often converts directly into whitelist size and community once your token goes live.

It is a poor fit for projects with nothing new to say. Leaderboards reward fresh material, so a campaign with no product update, data or catalyst behind it burns incentive budget on repeat posts. Before launch we check that you have at least three or four announcements to feed creators across the campaign window.

Why Cohort Marketing

Early on the InfoFi meta with a published playbook, KOL anchors from a 5,000+ network to seed every campaign, and reporting that ties mindshare movement to your actual KPIs, not just leaderboard rank on its own. We treat InfoFi as one channel inside a broader plan, not the whole strategy, so your mindshare gains show up in wallet activity and holder growth too.

Related solutions

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Win the attention market

Book a free 30-minute call: we'll design your mindshare campaign, scope a realistic yapper incentive budget, and map it to your next catalyst, with a first-week action list you can start on immediately.

Other Services

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Blockchain Marketing Expertise

Leverage our deep understanding of DeFi, NFTs, and crypto ecosystems to skyrocket your project's visibility and user adoption

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Streamer Sponsorship Management

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End-to-end streamer sponsorship management: sourcing, concurrent forensics, deal negotiation, contracts, compliance briefs, and weekly FTD reporting.

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Casino Clipping Campaigns

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Managed clip campaigns for casino operators: footage sourcing, editor pods, compliance review, account seeding, and FTD attribution at $1-5 per 1,000 views.

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Casino Streamer Sponsorships

Casino Streamer Sponsorships

Booking and managing Kick, Twitch and YouTube casino streamers: vetting, deal structures, compliance and clipping that turns sessions into evergreen acquisition.

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Casino VIP Player Marketing

Casino VIP Player Marketing

VIP and high-roller programs for operators: tier design, host playbooks, personal offers and reactivation that protect the players who drive most of your GGR.

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Crypto Casino Launch Marketing

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iGaming & Casino Marketing

iGaming & Casino Marketing

Creator campaigns, clipping, affiliates and paid media that can pass review for casinos and sportsbooks.

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UGC Creator Sourcing

UGC Creator Sourcing

UGC creator sourcing and vetting from a 3,000+ UGC creator roster: audience checks, niche fit, contracting, rights and bench depth for volume.

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Crypto UGC Content Production

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End-to-end crypto UGC content production: scripting, creator direction, editing, localisation and platform-ready cuts, delivered weekly.

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Crypto Influencer Marketplace

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Browse 5,000+ vetted crypto influencers by platform, chain and language, with engagement data shown before you book.

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MiCA License Support for Crypto Projects

MiCA License Support for Crypto Projects

MiCA license support for crypto projects: jurisdictions, costs, 9 to 15 month timelines via vetted legal partners, plus EU marketing built in parallel.

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YouTube Influencer Marketing

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Dedicated reviews, integrations and explainers with trusted crypto YouTubers: long-form content that keeps converting.

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Crypto Micro-Influencer Marketing

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Activate niche crypto micro-influencers with highly engaged audiences for efficient, authentic, high-converting reach.

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KOL Campaign Management

KOL Campaign Management

End-to-end management of your crypto KOL campaigns: outreach, contracts, scheduling, deliverables, and reporting.

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Crypto KOL Marketing

Crypto KOL Marketing

Source, brief and track KOLs on X, YouTube, Telegram and TikTok against a written brief.

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Crypto TikTok Marketing

Crypto TikTok Marketing

Algorithm-native TikTok campaigns for crypto and Web3: creators, clipping, and short-form video that reach retail at low CPMs.

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UGC Creator Management

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UGC sourcing, briefs, QA and a weekly volume of short-form you can actually publish.

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Blockchain Marketing Agency

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End-to-end marketing for L1/L2s, DeFi and token launches, scoped to the markets you can actually reach.

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Token Launch Clipping Campaigns

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Performance-driven clipping campaigns built around your TGE, presale, or exchange listing, measured in views, wallets, and on-chain conversions.

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Same-day clips for TikTok, Reels, Shorts and X, written to the product story rather than a generic hook.

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Blockchain promotion agency amplifying crypto projects through KOL campaigns, PR placements, community events, and cross-protocol partnerships. Maximum visibility, minimum noise.

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Blockchain advertising agency navigating crypto ad restrictions across Google, Meta, X, and Web3-native platforms. Compliant campaigns that drive real conversions.

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Specialized blockchain design agency creating UI/UX for DeFi dashboards, token platforms, NFT marketplaces, and crypto wallets. Web3-native design that converts.

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Blockchain Tech Development

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Transform complex concepts into powerful infrastructures. Our team builds secure solutions that scale

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Crypto Fundraising

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A narrative pack an allocator can finish. We do not sell warm intros as the product.

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Web3 GTM Strategy

A launch plan with dates, owners and a definition of done — not a 40-page GTM PDF.

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Blockchain PR

Blockchain PR

Turn a product milestone into one story, one embargo, and outlets that will run it.

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Crypto Influencer Marketing

Crypto Influencer Marketing

Pair the product with creators who already talk to that market, then brief and track them.

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Skip the slow growth phase. Our strategies turn casual users into passionate advocates of your project

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Crypto Community Management

Crypto Community Management

Named mods, a tone of voice, and rituals so the chat stays usable.

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Crypto Social Media Management

Crypto Social Media Management

A posting timetable for X, Telegram and the rest — product notes, not filler.

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Web3 Branding

Web3 Branding

Identity that still reads in a Telegram avatar and a listing tweet.

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What Sets Us Apart

How we run the work once a brief is in

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Blockchain Marketing Expertise

We work in DeFi, tokens and iGaming every week. The job is visibility that turns into use, not a louder feed.

Web3 Full Circle Marketing Agency

24/7 Community Management

Telegram, Discord and X with moderation, scam response, and a tone people recognise.

Web3 Full Circle Marketing Agency

Crypto Native PR & Media

Press when there is a story worth an embargo, and creators who already cover that beat.

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Data-Driven Growth Hacking

On-chain, referral and creative numbers on one weekly sheet. If we cannot explain a figure, it does not go in.

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Comprehensive Web3 Services

Launches, always-on social, creators and PR under one UK company — not three white-label vendors.

Web3 Full Circle Marketing Agency

Proven Blockchain Success

Since 2022 we have worked with DeFi, exchanges, wallets and iGaming teams that need a named owner on the brief.

Client Success Stories

Campaigns and retainers for protocols, tokens, wallets and iGaming

Zerion wallet: Social Media Presence

Doubled social media presence to 117K followers in 6 months for a leading DeFi wallet through targeted content strategy

Gate.io: Trading Volume

Surpassed the $100M monthly trading volume target, averaging $153M through strategic social media and influencer marketing campaigns

Saakuru Labs: Testnet User Acquisition

Attracted 12K testnet users for a Layer 2 blockchain protocol in just 6 weeks through integrated marketing campaigns

Swissmoney: Verified Users Acquisition

Onboarded 32K German-speaking users and cut CPA 4x for a Swiss crypto-banking platform


Send a short brief. We will reply with whether a campaign, a launch window or a retainer is the right next step.

Send a message — we reply by email only.

What you need from Cohort

Project or/and whitepaper overview

Your core marketing goals

How Cohort works

Any questions about Web3 marketing

We look forward to discussing how Cohort Marketing can accelerate your Web3 project’s success and help you achieve your goals.

See you soon!

We'll be in touch soon to spark some Web3 magic together.
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Frequently Asked Questions

What is InfoFi marketing?

Marketing built for tokenized attention markets, platforms like Kaito that rank projects by mindshare and reward creators for coverage. Campaigns optimize your position in those rankings.

What is a yapper campaign?

An incentivized program where many creators, known as yappers, post about your project to climb leaderboards and earn rewards, generating broad, sustained coverage.

Does InfoFi replace KOL marketing?

No, they compound. Anchor KOLs seed the narrative; yapper programs extend it; leaderboards keep it alive between catalysts.

When should an InfoFi campaign start?

Before your catalyst: mindshare compounds, so programs typically run 4 to 8 weeks ahead of a TGE, listing or major launch.

How do you measure InfoFi results?

Mindshare share-of-voice versus competitors, creator participation, engagement quality and downstream conversions.