InfoFi Marketing Agency for the Mindshare Era
Quick answer: Cohort Marketing is an InfoFi marketing agency that runs Kaito-era mindshare programs where creator incentives, yapper leaderboards and KOL amplification combine to make your project the thing crypto talks about. Attention is now measurable and marketable; we treat it as a channel with its own budget, its own creators, and its own reporting, backed by a 5,000+ KOL network for the anchor voices every mindshare push needs.

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Attention is now a leaderboard
InfoFi platforms like Kaito turned crypto attention into a scored, ranked, incentivized market. Mindshare percentages decide which projects creators cover next, which narratives compound, and increasingly where capital looks. Projects that treat this as a passive metric lose to projects that campaign for it. The leaderboard rewards consistency over spikes: a project that shows up every week with fresh angles climbs steadily, while one that dumps budget into a single push and goes quiet slides right back down. We plan for the marathon, not a single viral week.


What we do
- Mindshare campaign design: leaderboard strategies sequenced around your actual catalysts, not a generic weekly posting calendar.
- Yapper & creator incentives: reward structures that recruit organic voices at scale without paying for spam that gets your project muted.
- KOL amplification waves: anchor accounts from our network that seed narratives, which the broader yapper base then extends and remixes.
- Narrative content engine: angles, threads, and visual assets that make covering you the easy, obvious choice for a creator scanning for their next post.
- Mindshare analytics: share-of-voice tracking against your named competitive set, updated on the same cadence the leaderboard itself updates.
Earned mindshare, not bought noise
Leaderboards punish low-quality spam and reward sustained, credible coverage. Our campaigns recruit real voices with real incentives and give them real material, so the mindshare that results survives after the campaign ends. A leaderboard built on bought engagement collapses the moment the incentive stops; one built on creators who actually understand your narrative keeps generating coverage weeks later, because they've internalized the story instead of just repeating a script. That durability is the whole point of running InfoFi as a real campaign instead of a one-off incentive drop. Full playbook in our Kaito InfoFi guide.


Who it's for
Token projects and protocols competing for CT mindshare, especially pre-TGE and around major catalysts like a mainnet launch, major partnership, or exchange listing. Pair with crypto X growth for your own account and crypto social media for the content engine, so the mindshare campaign has somewhere to point traffic that isn't a dead account with three followers. Pre-TGE teams get the most value here, since mindshare built before launch often converts directly into whitelist size and community once your token goes live.
It is a poor fit for projects with nothing new to say. Leaderboards reward fresh material, so a campaign with no product update, data or catalyst behind it burns incentive budget on repeat posts. Before launch we check that you have at least three or four announcements to feed creators across the campaign window.
Why Cohort Marketing
Early on the InfoFi meta with a published playbook, KOL anchors from a 5,000+ network to seed every campaign, and reporting that ties mindshare movement to your actual KPIs, not just leaderboard rank on its own. We treat InfoFi as one channel inside a broader plan, not the whole strategy, so your mindshare gains show up in wallet activity and holder growth too.
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What Sets Us Apart
How we run the work once a brief is in
Blockchain Marketing Expertise
We work in DeFi, tokens and iGaming every week. The job is visibility that turns into use, not a louder feed.
24/7 Community Management
Telegram, Discord and X with moderation, scam response, and a tone people recognise.
Crypto Native PR & Media
Press when there is a story worth an embargo, and creators who already cover that beat.
Data-Driven Growth Hacking
On-chain, referral and creative numbers on one weekly sheet. If we cannot explain a figure, it does not go in.
Comprehensive Web3 Services
Launches, always-on social, creators and PR under one UK company — not three white-label vendors.
Proven Blockchain Success
Since 2022 we have worked with DeFi, exchanges, wallets and iGaming teams that need a named owner on the brief.
Client Success Stories
Campaigns and retainers for protocols, tokens, wallets and iGaming
Zerion wallet: Social Media Presence
Doubled social media presence to 117K followers in 6 months for a leading DeFi wallet through targeted content strategy
Gate.io: Trading Volume
Surpassed the $100M monthly trading volume target, averaging $153M through strategic social media and influencer marketing campaigns
Saakuru Labs: Testnet User Acquisition
Attracted 12K testnet users for a Layer 2 blockchain protocol in just 6 weeks through integrated marketing campaigns
Swissmoney: Verified Users Acquisition
Onboarded 32K German-speaking users and cut CPA 4x for a Swiss crypto-banking platform
Send a short brief. We will reply with whether a campaign, a launch window or a retainer is the right next step.
Send a message — we reply by email only.
What you need from Cohort
Project or/and whitepaper overview
Your core marketing goals
How Cohort works
Any questions about Web3 marketing
We look forward to discussing how Cohort Marketing can accelerate your Web3 project’s success and help you achieve your goals.
See you soon!
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Frequently Asked Questions
What is InfoFi marketing?
Marketing built for tokenized attention markets, platforms like Kaito that rank projects by mindshare and reward creators for coverage. Campaigns optimize your position in those rankings.
What is a yapper campaign?
An incentivized program where many creators, known as yappers, post about your project to climb leaderboards and earn rewards, generating broad, sustained coverage.
Does InfoFi replace KOL marketing?
No, they compound. Anchor KOLs seed the narrative; yapper programs extend it; leaderboards keep it alive between catalysts.
When should an InfoFi campaign start?
Before your catalyst: mindshare compounds, so programs typically run 4 to 8 weeks ahead of a TGE, listing or major launch.
How do you measure InfoFi results?
Mindshare share-of-voice versus competitors, creator participation, engagement quality and downstream conversions.





