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TikTok Marketing Agency
Quick answer: Cohort Marketing is a TikTok marketing agency for brands that can't just turn on TikTok Ads, crypto, iGaming, forex and other regulated categories where ad accounts get suspended on sight. We build TikTok programs from creator partnerships and short-form clipping instead, sourcing TikTok-native talent from a 5,000+ creator network and cutting existing content into dozens of clips that carry the algorithm without touching a restricted ad account.
Trusted By Industry Leaders
Why Regulated Brands Can't Just Run TikTok Ads
TikTok's ad policies restrict or ban crypto, gambling, forex and several other categories outright, and even approved accounts face review delays and sudden suspensions. That leaves two channels that actually work: creator partnerships and clipping.
- Creator partnerships: TikTok-native creators post organically under their own account, sidestepping ad-policy review entirely while carrying real audience trust.
- Clipping: creators cut your existing YouTube, Twitch or podcast content into short-form TikTok clips, paid on views rather than a media-buy line item.
- Hashtag and sound strategy: we brief creators on trending audio and format patterns, since TikTok's algorithm rewards format-fit over production value.
TikTok Influencer Marketing vs. TikTok Clipping
These solve different problems, and most brands need both. TikTok influencer marketing buys a creator's endorsement and their existing audience, best for launches and trust-building moments where the message needs a credible face attached. TikTok clipping buys volume: dozens to hundreds of short clips cut from your existing content, each one a fresh shot at the algorithm, typically priced at $0.02 to $0.10 per thousand views.
We run a TikTok KOL practice for crypto specifically and a broader UGC video operation for clipping at scale, and most working programs blend both from month one.
TikTok for Crypto and iGaming, Specifically
Crypto and iGaming brands need a TikTok partner who understands the platform's specific restrictions, not a generalist agency learning them mid-campaign. Our crypto TikTok marketing and iGaming TikTok marketing practices build disclosure language, geo scoping and RG disclaimers into every creator brief, so a viral clip doesn't turn into a compliance problem the next morning.
Every creator is vetted for audience authenticity before a brief goes out, and every clip is tracked back to activations, not just view counts, so reporting shows what actually moved the funnel.
How a TikTok Growth Program Runs
- Weeks 1 to 2: creator and clipper sourcing, brief development, disclosure and compliance review for regulated categories.
- Weeks 3 to 4: first content wave goes live; we track which hooks and formats the algorithm is actually rewarding.
- Month 2 onward: reallocate budget toward the top-performing creators and formats, cut the bottom third, and scale clip volume behind what's working.
Every wave reports on watch-through rate, follower growth and link clicks, not just view count, since a viral clip that never moves anyone toward your product is a vanity metric, not a result.
TikTok Rarely Works Alone
The brands getting the most out of TikTok right now aren't running it in isolation. They feed the same footage into UGC and clipping pipelines that repurpose streams, podcasts and long-form video across every short-form surface at once, and pair native TikTok creators with the same TikTok KOL relationships that already carry weight on crypto Twitter.
Run it as one program instead of three vendor relationships, and budget moves toward whatever platform and format combination is actually converting that month. See viral video marketing for the platform-agnostic version.
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What Sets Us Apart
How we run the work once a brief is in
Blockchain Marketing Expertise
We work in DeFi, tokens and iGaming every week. The job is visibility that turns into use, not a louder feed.
24/7 Community Management
Telegram, Discord and X with moderation, scam response, and a tone people recognise.
Crypto Native PR & Media
Press when there is a story worth an embargo, and creators who already cover that beat.
Data-Driven Growth Hacking
On-chain, referral and creative numbers on one weekly sheet. If we cannot explain a figure, it does not go in.
Comprehensive Web3 Services
Launches, always-on social, creators and PR under one UK company — not three white-label vendors.
Proven Blockchain Success
Since 2022 we have worked with DeFi, exchanges, wallets and iGaming teams that need a named owner on the brief.
Client Success Stories
Campaigns and retainers for protocols, tokens, wallets and iGaming
Zerion wallet: Social Media Presence
Doubled social media presence to 117K followers in 6 months for a leading DeFi wallet through targeted content strategy
Saakuru Labs: Testnet User Acquisition
Attracted 12K testnet users for a Layer 2 blockchain protocol in just 6 weeks through integrated marketing campaigns
Gate.io: Trading Volume
Surpassed the $100M monthly trading volume target, averaging $153M through strategic social media and influencer marketing campaigns
Send a short brief. We will reply with whether a campaign, a launch window or a retainer is the right next step.
Send a message — we reply by email only.
What you need from Cohort
Project or/and whitepaper overview
Your core marketing goals
How Cohort works
Any questions about Web3 marketing
We look forward to discussing how Cohort Marketing can accelerate your Web3 project’s success and help you achieve your goals.
See you soon!
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Frequently Asked Questions
Is TikTok marketing worth it for regulated brands?
Yes, but not through TikTok Ads. Crypto, gambling and forex brands get banned or delayed on the ad platform, so the working channel is organic: creator partnerships and clipping. Both sidestep ad review entirely while still reaching TikTok's full algorithm-driven audience at scale.
How much does a TikTok marketing agency cost?
Clipping campaigns typically run $0.02 to $0.10 per thousand views. Creator partnership waves scale with tier, from a few hundred dollars per nano-creator post to five figures for established TikTok voices. Most working programs blend both together for volume and lasting audience trust.
What is TikTok clipping?
TikTok clipping pays creators to cut your existing long-form content, streams, podcasts, YouTube videos, into short TikTok-native clips. You pay on views rather than a flat fee, and each clip is a fresh shot at the algorithm instead of one post doing all the work.
Can crypto brands advertise on TikTok?
TikTok's ad policies restrict or ban most crypto advertising outright, and even approved accounts still face ongoing suspension risk. Creator partnerships and clipping post organically under creator accounts instead, avoiding ad-policy review entirely while still reaching TikTok's same algorithm-driven audience.
How is TikTok marketing different from Instagram or YouTube?
TikTok's algorithm rewards format-fit and trending audio over production value or existing follower count, so a small creator can outperform a big one on a single video. That makes clipping and native-format creator content more effective on TikTok than repurposed Instagram or YouTube assets.